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Professional Training Institute for Training & Certification

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We also do consulting work on ...

  • Project Plan creation for Proposal
  • Scheduling and Optimizing Project Plans using Primavera
  • Quality Award preparation work
  • Safety Audit
  • ISO Certification preparation work

Job Alert

Open Positions

1.Oracle DBA positions for multiple companies

Requires sound knowledge and open for freshers

2. Oracle Developer for a IT company

Requires no experience but good knowledge of Oracle Forms & Reports

3. Java Developer for IT Service company

No experience required. Knowledge of Java

4. Android Developer

For a Kolkata based  IT company, requires no job experience

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Certifications offered

  • PMP
  • Prince2
  • ITIL v3
  • TOGAF9.1
  • Green Belt
  • Quality
  • OCA - OCP
  • OCJP
  • MCSE
  • Primavera
  • MS Project
  • MSBI etc.

HOW TO Make money from digital marketing

Abhijoy Mitra

I am undergoing Digital Marketing course training at Palium Skills. In course of training, I have learnt about what is digital marketing, how to write great content, how to drive traffic to my website for free and how to put paid advertisements in the different online media. The course covered all aspects of digital marketing in a very lucid and easy to understanding manner.

One thing I have learnt during the course is that it is not easy to make money through digital marketing unlike what some institutes or digital marketing companies would have us believe. I have learnt the different nuances of digital advertisement like CPC, CPM, PPC etc. which now makes sense to me.

The best realization that I have got is that it is not easy to earn money off the web whether it is youtube or facebook. It takes a lot of effort to develop quality content and then even more effort and patience to start earning from them!

Wish to share with you all that while you are going through number of online advertisements which commits a lot about making huge money by online ad posts in Youtube, Facebook, Google AdWords and related other social media sites please do not be fooled easily by those colorful ads.They are just a medium for the concern to attract masses and in return earn for themselves a hefty amount online based upon your subscription to their channel.

It is true that in the present day of electronic media Digital marketing is a vital source of advertisement for attracting viewers worldwide compared to all other sources related with Marketing of Products,Concepts etc.

However earning a lot of money by online means may sound very attractive while you  re listening to those video links but in reality it is not so easy one to make a large percentage of viewers feels attract towards your video ad posts. What matters most is the quality of your video. If the video is of good quality and offers solution to the needs of an individual then they will definitely go through your video.

Number of points should be kept in minds before posting the ads :

1) Make the video format Short and Simple for people to understand easily.

2) The points mentioned should be clear.

3) Preparation of your own paid channel/video links on the youtube in order to attract number of online viewers also effective one (The cost-pricing to be followed as per the Youtube mentions Say--More U pay,more days the advertismente lasts on the link and  more number of viewers on youtube it will help you to avail).

4) Most vital step after running your video on youtube is to have more and more people look at it. So after uploading your video go ahead and share your URL with known contacts say-friends, colleagues, relatives and ask them to subscribe to your channel thereby generating more potential customer support for you in future.

As you can make out - content is still the king and unless you have good content it is very difficult to be successful through online digital marketing.

This article is written by Abhijoy Mitra. The views shared are those of the individual and he has no connection to any coaching centers or teaching faculties.

Palium conducts classroom and online trainings based on demand to meet specific needs of customer. In course of training participants learn and understand concepts from knowledgeable trainers which help them to implement them at their workplace.


We provide experienced trainers who can conduct online and classroom training on Digital Marketing. If you have a need to learn Digital Marketing then you can send us an email at and we will be happy to respond.

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Our Alliances

We are

1. Infocareer India - PMP Certification Partner

Check us on PMI Website -

2. Oracle Education Delivery Partner :   oracle

3. Microsoft's Partner: microsoft

4. PowerTrack Service

5. Classroom delivery partner of iClass and Yet5yet5

Trainings Delivered for ...


Recent trainings

Training at Times Group on Employees' Self Enrichment for 2days


Training on Oracle SQL at an Engineering college near Mumbai

Training on PeopleSoft HCM at KL University Campus, Vijayawada. This was our proud 5th year of our association with KLU - which is No. 1 ranked in Telengana & Andhra Pradesh and No. 7 rank in India!

Training on Java,SQL at 3 college campuses in Western India

Training on Java at Guru Nanak College of Engineering, Bidar

Training on t-SQL and SSRS for Linde AG, Kolkata

Training on First-Aid for Plant Workers

Training on Electrical Safety & Hazardous Waste Management at Thermal Plant at Haldia

Training at Haldia Energy Ltd on ISO 9000, ISO 14000, OHSAS 18000 ,  Energy Management System, 5-S & Six Sigma on 18

Training on Electrical Safety & LOTO Procedures at Chandrapura, Maharashtra

MS Visio Training at Exide Industries, R&D Center, Kolkata

Workshop/Training on Export Import Policies, Procedures, Export Documentation & Govt benefits at Braithwaite

Training at CESC on ISO-9000 & TQM

Training at CESC on ISO- 9001, 14001, OHSAS-18001

Training on MS Office (Advanced Excel & Powerpoint) at Goodricke Group Ltd. in Sept 2015

Training on MS Project Plan at Varanasi in Aug 2015

Training on Advanced Excel at NOCCI in July 2015

Training on Advanced Excel for ITC Ltd at our center in Feb 2015

Training at SAIL, Kolkata on Highrise Safety in January 2015

Training at JUSCO

1. MS Project Plan

2. AUTOCAD - 2D & 3D

Training on Staadpro at Electrosteel for GM/DGMs

Training at Haya Water, Oman

Training at Kuwait for local stock exchange

Training at Texmaco Rail & Engineering Ltd 

1. Conflict Resolution & Decision Making 

Training at Solyvent Flakt (India)Pvt.Ltd.

1.5s Awareness & Audit

Training at Crescent Foundry Co. Pvt. Ltd.

1. English Business Communication & Presentation

Training at ITC Tribeni:

Engineering Training 

1.  Fits & Tolerances

2. Mechanical  Seals, Maintenance of Over head Cranes(Elec)

3. Lubricants & Fasteners

Training for a Engineering EPC

1. Project Risk Management

2. Financial Risk management

Trainings at Braithwaite

1. Delegation, Empowerment & Team Productivity
2. Creativity, Innovation & Etiquette
3. Stress Management & Productivity

A session on Time Management @ Syndicate Bank

Series of Trainings at IBM

Training at Genpact

A session on Communication Skills @ Syndicate bank

A 1-day training on Effective communication skills @CESC

A 1-day training on Customer Service at CMS

A 1-day training on Communication & Etiquette at CMS

A 3 day training on MS Project Plan at a public sector company