📘 Semester 1: Foundations of Sales & Marketing (6 Months)

Module 1: Introduction to Marketing Principles

• Evolution and concepts of marketing

• The marketing mix (4Ps & 7Ps)

• Market segmentation, targeting, and positioning (STP)

• Consumer behavior fundamentals

• Branding basics

Module 2: Sales Management Essentials

• The nature and role of sales in business

• Sales planning and forecasting

• Sales territories and quotas

• Personal selling skills

• Communication and persuasion techniques

Module 3: Customer Relationship Management (CRM)

• Importance of customer relationships

• CRM tools and software (Salesforce, HubSpot basics)

• Managing customer data and feedback

• Customer retention and loyalty strategies

Module 4: Business Communication & Soft Skills

• Verbal and non-verbal communication

• Email and proposal writing

• Negotiation and presentation skills

• Professional etiquette and interpersonal communication

Module 5: Market Research & Analytics

• Research design and methods

• Data collection and analysis

• Market trends and consumer insights

• Using Excel and Google Sheets for marketing analysis

🧩 Practical Project 1:

• Conduct a small market research survey

• Prepare a marketing report and presentation

📗 Semester 2: Advanced Sales & Marketing Strategies (6 Months)

Module 6: Digital Marketing & Social Media

• Digital marketing ecosystem overview

• SEO, SEM, Google Ads, and Analytics

• Social media marketing (Facebook, Instagram, LinkedIn, YouTube)

• Content marketing & influencer strategies

• Email marketing and automation tools

Module 7: Branding & Advertising

• Brand identity and positioning

• Advertising strategy and media planning

• Copywriting and storytelling

• Public relations and event marketing

Module 8: Retail & Channel Management

• Retail formats and trends

• Distribution channels and supply chain basics

• E-commerce and online sales strategies

• Merchandising and retail analytics

Module 9: Strategic Sales Planning

• Sales forecasting and budgeting

• Key account management

• B2B and B2C sales strategies

• Territory management and performance metrics

Module 10: Entrepreneurship & Start-up Marketing

• Basics of business development

• Designing a go-to-market strategy

• Pricing and value proposition

• Pitching ideas and investor communication

🧩 Practical Project 2 (Capstone Project):

• Develop a Sales & Marketing Plan for a real or simulated product/service.

• Present to an evaluation panel (could include guest industry professionals).