Digital Marketing Course in Kolkata
This course from Palium Skills offers Digital Marketing course in Kolkata for individuals and corporates. Such courses are offered during weekdays and weekends.
What skills will the student gain?
After the completion of this course, the student will be able to:
- Learn the basics of Digital Marketing.
- Learn the use of online tools like Facebook, Instagram and others in Social Media Advertising.
- Be able to start working in the Digital Marketing domain
- Learn the nuances of Google AdWords and how it can be used for Digital Marketing.
- Be able to do basic Digital Marketing design
- Prepare and get ready to work in this domain
Mode of Training
- The classes are delivered during Weekday or Weekend in classroom or live online modes
Who should join this Digital Marketing Course in Kolkata?
- Students and fresh graduates
- Job seekers
- Working professionals
- Career changers
- Business owners
- Entrepreneurs
- Freelancers
- Social media professionals
Career Opportunities After Completing a Digital Marketing Course in Salt Lake, Kolkata
After successfully completing this Digital Marketing course individuals can take up following roles:
- Digital Marketing Executive
- SEO Executive
- SEO Analyst
- Google Ads Specialist
- PPC Executive
- Social Media Manager
- Content Marketing Executive
- Performance Marketing Executive
- Digital Marketing Analyst
- Freelance Digital Marketer
Digital Marketing Course in Salt Lake, Kolkata
Those staying in Salt Lake, Bidhan Nagar, Rajarhat, New Town, Baguihati, Lake Town can visit and do the class at the Salt Lake Sector V center. This center is very conveniently located at the heart of Electronics Hub.
The center is easily approached by IT Professionals, College Students or working professionals and offers convenient classroom training.
Digital Marketing Course in South Kolkata
Those who stay in South Kolkata areas like Garia, Sonarpur, Baruipur, Tollygunge, Naktala, Kudghat, Behala, Ballygunge, Gariahat, Park Circus, Dhakuria or Bye pass can attend the classes at our center in South Kolkata located very conveniently adjacent to South City Mall. The place is easily accessible by bus, suburban trains, metro rail or private transport. So learners like students, job seekers, entrepreneurs have easy accessibility to the center.
For any questions reach out to us through - https://paliumskills.com/contact-us/
This course is also part of our Sales and Marketing Diploma course
Course outline of Digital Marketing course in Salt Lake, Kolkata
Module 1: Digital Marketing Fundamentals
- Digital marketing ecosystem
- Customer journey
- Marketing funnels
- Digital marketing strategy
- Target audience research
Module 2: Website & Landing Page Fundamentals
- WordPress basics
- Website structure
- Landing page optimization
- Lead generation pages
- Conversion fundamentals
Module 3: Search Engine Optimization
- Keyword research
- On-page SEO
- Technical SEO fundamentals
- Content optimization
- Google Search Console
- Local SEO
- Link-building fundamentals
- SEO reporting
Module 4: Google Ads
- Search campaigns
- Keyword planning
- Ad copywriting
- Display campaigns
- Remarketing
- Conversion tracking
- Campaign optimization
Module 5: Meta Ads
- Facebook Ads
- Instagram Ads
- Audience targeting
- Lead generation campaigns
- Retargeting
- Campaign optimization
Module 6: Social Media Marketing
- Instagram
- Facebook
- LinkedIn
- YouTube
- Content calendars
- Community engagement
Module 7: Content Marketing
- Content strategy
- Blog writing
- Copywriting
- Video content strategy
- Content distribution
Module 8: Google Analytics 4 & Tracking
- GA4
- Google Tag Manager fundamentals
- Events and conversions
- Campaign analysis
- Dashboard reporting
Module 9: AI for Digital Marketing
- AI-assisted content creation
- AI for keyword research
- AI for ad copy
- AI for social media planning
- Prompting for marketing
- AI-assisted analytics
Module 10: Practical Projects
- SEO project
- Google Ads campaign simulation
- Social media campaign
- Digital marketing strategy
- Portfolio development
Course Curriculum Updated: July 2026
About the Trainer:
The Trainer for this course is a senior industry professional with huge experience of over 2 decades having worked with MNCs in India and abroad. The area of expertise is Web Development, Digital Marketing and Generative AI. They have also achieved certifications from global bodies to reinforce their experience.
Related Courses after completing Digital Marketing Course in Kolkata
After completing this course, individuals should attend more focussed courses which will build their career in a robust manner
For any questions reach out to us through -
https://paliumskills.com/contact-us/
| Course Name | Delivery Mode | Fee | Special Offer |
|---|
| Digital Marketing Course | Fees and Duration | | |
| Digital Marketing - Level1 | Classroom/ Live Online/ Hybrid | ₹. 10,000 | Duration is 2 months |
| Digital Marketing - Level2 | Classroom/ Live Online/ Hybrid | ₹30,000 inclusive of taxes | Duration is 6 months |
Understanding of online tools like Facebook, Instagram and comfort with online surfing
This is a complete hands-on workshop where the trainer will demonstrate and participants will learn the rich and diverse experience in this domain.
Yes, we can help you to get projects on which you can work from home.
Yes, we can help you create a web presence for your business. Separate charges apply.
You can gather your doubts and come by prior appointment to get your doubts cleared.
No, an evaluation exam is not conducted at the end of the course.
Yes. Participants who successfully complete the course and meet the applicable course requirements receive a course completion certificate from Palium Skills. Palium Skills also provides a certificate validation facility for issued certificates.
The best Digital Marketing Course in Kolkata is one that provides practical, up-to-date training and helps learners build skills that are relevant to today's digital marketing industry. At Palium Skills, the Digital Marketing Course is designed to cover key areas such as SEO, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Web Analytics and AI tools for marketing. Students can learn through practical exercises, projects and instructor-led training in classroom and live online modes.
The duration of the Digital Marketing Course may vary depending on the course format, batch schedule and learning mode. Students can contact Palium Skills to know the duration and upcoming batch schedule for the Digital Marketing Course in Kolkata.
Yes. The Digital Marketing Course is suitable for beginners, students, graduates, working professionals, entrepreneurs and individuals who want to start a career in digital marketing. No prior experience in digital marketing is required. The course begins with the fundamentals and gradually introduces practical tools, platforms and marketing techniques.
Yes. The course covers important areas of Search Engine Optimization (SEO) and Google Ads. Students can learn topics such as keyword research, on-page SEO, content optimization, Google Search Console, paid search campaigns, keyword planning, ad creation, campaign optimization and basic conversion tracking.
Yes. The Digital Marketing Course can include training in Meta advertising, including Facebook and Instagram Ads. Students learn the fundamentals of audience targeting, campaign creation, lead generation, ad creatives, retargeting and campaign optimization.
Yes. Google Analytics 4 (GA4) and web analytics concepts can be included as part of the Digital Marketing training. Students learn how to understand website traffic, user behaviour, marketing performance, events, conversions and campaign data.
Yes. The course includes exposure to AI-powered tools and techniques that can support modern digital marketing activities. Students can learn how AI can assist with content creation, keyword research, advertising ideas, social media planning, campaign analysis and marketing productivity.
The Digital Marketing Course is designed to combine conceptual learning with practical application. Students can work on exercises, assignments, marketing scenarios and projects to understand how digital marketing strategies and tools are used in real situations. The focus is on developing practical skills rather than learning theory alone.
Yes. Classroom training is available through Palium Skills' Kolkata centres, subject to the selected batch and course schedule. Students can enquire about the available Digital Marketing batches at the South Kolkata and Salt Lake locations.
Yes. Live online training options are available for learners who prefer to attend classes remotely. This can be particularly useful for working professionals, students or learners who are unable to attend classroom sessions regularly. Palium Skills offers online and offline training formats across its courses.
After completing a Digital Marketing Course, learners may explore entry-level or specialised roles depending on their skills, experience and portfolio. Potential career paths include:
Digital Marketing Executive
SEO Executive or SEO Analyst
Google Ads or PPC Executive
Social Media Executive
Content Marketing Executive
Performance Marketing Executive
Digital Marketing Analyst
Email Marketing Executive
Marketing Automation Executive
Freelance Digital Marketer
The course can also be useful for entrepreneurs and business owners who want to promote their products or services online.
Yes. After developing practical skills and building a portfolio, learners can explore freelance opportunities in areas such as SEO, social media management, Google Ads, content marketing and digital marketing strategy. However, completing the course alone does not guarantee freelance income. Success as a freelancer depends on practical skills, experience, portfolio quality, client acquisition and the ability to deliver measurable results.
